“It is truly amazing to see Louisiana seafood’s impact on not only Twitter, but social media as a whole, across so many industries today,” said Kathy Andersen, senior vice president of the Graham Group. Photo: Ed Lallo/Louisiana Seafood News
by Ed Lallo/Louisiana Seafood News
Louisiana Seafood has not been twittering away its valuable marketing efforts, instead it has one of the fastest growing online Twitter following.
The Louisiana Seafood: Demand It! Twitter campaign has been named as a finalist for a PR News Social Media Icon Award in the category of Twitter: Growth Spurt.
The online social media campaigned was designed by Lafayette’s Graham Group, one of the two agencies handling the Louisiana Seafood Promotion and Marketing Boards marketing strategies.
“It is truly amazing to see Louisiana seafood’s impact on not only Twitter, but social media as a whole, across so many industries today,” said Kathy Andersen, senior vice president of the Graham Group. “We’re able to engage with Louisiana seafood lovers around the world, and it’s fascinating to watch the conversation grow in real-time. The ability to influence the demand for Louisiana seafood via outlets such as Twitter, Facebook and Pinterest is key to our overall marketing strategies.”
PR News, a New York based publications for communication professionals, provides programs for PR professionals to strategize, learn and network while showcasing their best communications initiatives.
Louisiana Seafood and the Graham Group will join other prestigious finalist in New York on April 17th for the awards ceremony to announce category winners.
“Engaging in social media for the Louisiana Seafood Promotion & Marketing Board is something that we enjoy every day, and it’s a great honor to be recognized along with the other finalists,” Andersen said.
What started on Louisiana Seafood Board’s twitter account went viral all the way to a story on National Public Radio. When New Orleans Archbishop Gregory M. Aymond said “alligator is considered in the fish family” and designated the reptile genuinely acceptable seafood for Lent. The tweet became the big news of the Catholic Lenten season. Illustration: Louisiana Seafood Board’s Twitter Page
The post Louisiana Seafood Twitter Campaign Finalist for National PR Award appeared first on Louisiana Seafood News.